What is Google Analytics?

Google Analytics is a free website analytics service offered by Google that tracks and reports website traffic.
It gives you the tools you need to better understand your customers and know how your audience interacts with your website.
You can learn what people do when they visit your website, how long they stay and what pages they visit.
Consequently, this information can be used to improve the performance of your website and increase conversions.

How do I activate it?

Find out:
What is their geographical location?
Which browser did they use and what is their screen resolution?

Use this information to:
Understand your target audience
Ensure your design is compatible with the most common resolution

Google Analytics Reports to access:
Audience -> Mobile -> Overview
Audience ->Demographics

Find out:
What pages are they visiting?
How long do they stay and what is their bounce rate?

Use this information to:
Decrease the bounce rate.
Find your most popular articles, and determine what kind of content your users are looking for.

Google Analytics reports to access:
Behaviour -> Site Content -> All Pages
Audience -> Behaviour -> New vs. Returning

Find out:
What time of day is most popular?

Use this information to:
Pick the time when you publish your post. If that time zone is not compatible with yours, then you can schedule your post to meet that hour.

Google Analytics report to access:
HOME -> When do your users visit

Find out:
Where do your users come from? (Search Engines, Direct Links, Referral links or from another site)

Use this information to:
Determine which sites you need to work with the most (for example, if your top referral source is Facebook, then you need to have exclusive Facebook content to make your Facebook audience feel special)

Google Analytics report to access:
Acquisition -> Overview -> All Traffic -> Referrals
Behavior -> Site Content -> Landing Pages

Eliminate the guesswork and FOCUS ON STATS THAT MATTER so you can make data-driven decisions!

Click to learn more

Eliminate the guesswork and FOCUS ON STATS THAT MATTER so you can make data-driven decisions!

Click to learn more