Google Analytics is a free website analytics service offered by Google that tracks and reports website traffic.
It gives you the tools you need to better understand your customers and know how your audience interacts with your website.
You can learn what people do when they visit your website, how long they stay and what pages they visit.
Consequently, this information can be used to improve the performance of your website and increase conversions.
Where do your users come from? (Search Engines, Direct Links, Referral links or from another site)
Use this information to:
Determine which sites you need to work with the most (for example, if your top referral source is Facebook, then you need to have exclusive Facebook content to make your Facebook audience feel special)
Google Analytics report to access: Acquisition -> Overview -> All Traffic -> Referrals
Behavior -> Site Content -> Landing Pages